How a small law firm turned videoconferencing from an exorbitant expense into a profit center


One of our clients is a relatively small law firm. They have three things – 1) A vision for videoconferencing in law, 2) An insatiable curiosity on the potential use of videoconferencing, and 3) An attorney obsessed with learning as much as he could about the technology and wasn’t afraid to immerse himself into the minutiae of videoconferencing. This guy even learned how to install the hardware himself and does this as well, if not better than any professional technician. In fact, he sets up his own equipment in the court room presenting witnesses to a jury through hosted videoconferencing — He is not an IT or technical person!

They started out with two standards-based videoconferencing systems in their central office in Cleveland and subsequently added two more in their Chicago office. Moving forward, they subscribed to our hosted videoconferencing service. This allows them to connect seamlessly from any of their four videoconferencing rooms to any computer or mobile device anywhere in the world through our private cloud on the internet. All the attorneys in the firm use hosted cloud-based videoconferencing with little or no training.

Their applications require ease of use but with robust capability. Mark Abramowitz is the attorney in the DiCello Law firm who leads their videoconferencing deployment. In his evaluation of solutions, he wanted everything short of the system doing your taxes. First, recording in the cloud; on a computer; or on a USB drive is critical — with date and time tracking. Second, there are times they need to share live video with audio, like a YouTube clip. You cannot do this with other solutions like Skype for Business. Third, easy screen sharing from any source, like computer or mobile device. This is essential as they work with medical malpractice cases and need to show high resolution x-rays and photographs. Other solutions didn’t allow screen sharing from mobile devices. Fourth, but certainly not least, they require security. In addition to the standard encryption available on the hardware all their meetings take place in the “private cloud.”

They also need a way to cross connect their videoconferencing systems without using an external bridging company with cumbersome reservation platforms and high expense. Thus, they need the hosted cloud-based videoconferencing to seamlessly connect to a standard legacy videoconferencing system. Most jails, courtrooms and government facilities use legacy videoconferencing systems 10 years old and up. The DiCello firm seamlessly connects to their legacy systems from any computer; mobile device or direct from any one of their four videoconferencing systems. They do this daily without any on-site IT support. In fact, DiCello Law is so efficient with their capability, they offer their internal bridging service to other law firms. They can now connect 10 standard videoconferencing systems into one meeting without reserving an outside bridge service.

Their cloud based hosted videoconferencing service is extremely efficient. They have (12) separate virtual meetings rooms accommodating 100 participants in each room. Attorneys can have 12 secured and discreet simultaneous meetings going on anywhere in the world in the private cloud with recording and time tracking.

Attorneys don’t have the time or the inclination to mess with technology, they just want to get the most out of their time with no communication snags. In a law firm, time really is money. The DiCello Law Firm refined their videoconferencing applications to a very high level, making their time much more valuable to their firm and for their clients. Law firms who don’t embrace this technology now will quickly fall behind.


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